I help founders, investors and established businesses shape, design and launch SaaS, enterprise software and AI products — with one accountable partner from opportunity to production.
Start with a free 30-minute opportunity assessment.
Business thinking. Product design. Technology. Execution.
One perspective across the full journey.
I start with the business problem.
Before deciding what software, architecture or AI to use, I work through the business context, users, workflows, constraints and the outcome that actually matters.
Only then do I shape the solution, design the product experience and determine what technology is needed to make it real.
The code, architecture and AI are tools. The real work is understanding what should be built and why.
Understand what is really happening in the business before defining a solution.
Determine what should exist, what should not, and what creates meaningful value.
Translate business processes into simple and intuitive product experiences.
Turn the solution into a clear and executable product definition.
Select and implement the technology required to make the solution real.
Put the product into real use, learn from users and evolve it intelligently.
Business Problem → Solution → Product Experience → Product Definition → Technology → Launch
Not a single application — a connected ecosystem of products, workflows and business domains.
As Co-Founder & CTO of Spark.Work, I lead the product and technology evolution of a large multi-tenant enterprise SaaS ecosystem spanning people management, strategy, performance, execution, collaboration and AI.
My role connects business domains, product models, workflows, user experience, architecture and technology into one coherent platform.
The work involves continuously translating complex organizational needs into product models, user journeys, business rules and scalable technology.
Generic AI assistants often lack business context, responsibility boundaries and operational accountability.
Designed AI teammates as structured participants in business operations, with defined roles, responsibilities, knowledge, permissions, actions and human approval models.
The operating model came first. The AI technology came after.
Organizations need flexible ways to create tests, manage participants, configure rules and timing, and securely run assessments.
Took the product from business requirements through workflow definition, product design, UX, business rules, architecture and implementation.
The product covers assessment setup, participants, secure access, timing, scoring and execution workflows.
Teams need visibility into ownership, priorities, progress and interconnected work.
Designed a work management product covering structured work, boards, tasks, ownership, collaboration and execution visibility.
The work connected business workflow definition, product structure, UX, system behavior and implementation.
Business communication becomes fragmented when conversations are disconnected from people, work and organizational context.
Designed a messaging and collaboration environment connecting conversations, users and work context inside a broader enterprise product ecosystem.
Most projects are fragmented across business analysts, product managers, designers, architects and developers.
My strength is understanding how those layers connect and keeping the business problem intact all the way through execution.
Additional specialist capacity can be brought in when scale genuinely requires it.
Technology starts before enough clarity exists.
Technology comes after clarity.
I bridge the gap between business thinking and technical execution — from understanding the problem to designing and building the product that solves it.
For portfolio companies and new ventures that need to turn an opportunity into a clearly defined and working product without immediately assembling a complete internal team.
For founders who have market insight, early customer demand or an idea and need to turn it into something real.
Business Concept → Product Design → MVP → Launch
Discuss Your ProductFor companies that know a process, operation or business model can work better — but need someone to understand the problem and determine where product, automation or AI can genuinely create value.
A focused conversation to understand the opportunity, business context and what solution is worth pursuing.
Business context · Process · Product direction · MVP recommendation · Feasibility
Start with a free 30-minute conversation.
Turn the concept into something tangible that can be validated with users, customers, partners or investors.
User flows · UX/UI · Core workflow · Product logic · AI proof of concept
Validate before investing heavily.
Take a defined solution from product scope through design, architecture, implementation and launch.
Defined scope. Defined milestones. Fixed project price.
Senior product and technical ownership for founders and businesses that need ongoing leadership after the initial product or MVP.
Product direction · Architecture · UX/product decisions · AI strategy · Delivery · Hiring · Vendor evaluation · Execution
Co-Founder & CTO, Spark.Work
Product and technology leader with 15+ years of experience turning business needs into software products and enterprise systems.
My work sits at the intersection of business, product and technology.
I work from understanding the business problem and shaping the product model and user experience through architecture, implementation and production.
I currently co-lead the evolution of Spark.Work, a broad enterprise SaaS ecosystem spanning people, performance, strategy, execution, collaboration and AI-enabled workflows.
Whether you're evaluating a new venture, supporting a portfolio company, designing a new product or exploring how AI can improve an existing business process, let's first understand the opportunity and determine what is actually worth building.
Start with a free 30-minute opportunity assessment.
I read every message myself and will reply within one business day.
30 minutes, direct calendar booking.